The gap
Dashboards tell you how busy you were. Not where you're heading.
Most agencies have activity dashboards: calls, CVs, interviews, placements. Useful, but they rarely answer the questions an owner or board actually asks. Getting those answers usually means spreadsheets, or analytics licences priced per user.
What standard dashboards typically show
- Calls, meetings, CVs sent and interviews
- Placements and sales totals
- A short list of jobs and candidates needing attention
- Pre-set pages that are hard or costly to change
What owners actually need to know
- Is there enough in the pipeline to hit next month?
- Which client am I relying on too heavily?
- How well does each consultant convert, from CV to placement?
- Which contractors finish soon, and where's the margin?
- Can the board pack be ready in minutes, not a weekend?
Soundings
Take a sounding of your agency.
Soundings is our management reporting tool for Bullhorn. It turns your Bullhorn data into the reports directors actually ask for, without a report-writing course.
- Ten ready-made reports: consultant scorecards, pipeline, time to fill, client concentration, margin and more
- Ask for a new report in plain English and it's built for you
- Click any figure to see the records behind it
- Excel, PDF and a Monday-morning management email
The demonstration runs on a fictional agency's generated data, never on real records.

Who it's for
Built for small agencies, new or established.
Launching an agency
Starter packages get you trading at a price a new business can carry, but their reporting is a fixed page of activity counts. We add proper management reporting from the start, without adding much to your startup costs.
- Set up alongside your launch
- Useful numbers from your first placement
- A cost that doesn't grow with every hire
Already up and running
You've outgrown the standard dashboards, the month-end spreadsheet takes too long, and per-user analytics licences are hard to justify. We give your directors the reports they ask for, from the data you already have.
- Directors' and board reporting
- Margin, pipeline and client risk
- Reports scheduled to the right inbox
Beyond the reports
Good reporting shows you where your data needs work. We fix that too.
Once your numbers are in front of you, the gaps show: missing fields, duplicates, processes that don't quite fit. We help with the work that follows.
Data health checks
A review of what's missing, duplicated or out of date, and what it does to your figures.
Data cleansing
Tidying records in bulk: duplicates merged, gaps filled, fields made consistent.
Bullhorn setup review
The settings, fields and habits that make your reporting trustworthy.
Integrations and automations
Connecting Bullhorn to the other tools you use, and automating the routine work.
Bespoke reports
Forecasting, commission, target tracking and investor or board packs.
Training and support
Short sessions for your team, and a named person to ask when you need help.
How we work
Quick, simple, affordable.
Low cost to start
A small, fixed setup fee. No long implementation project.
Low cost to run
One price per agency, not per user, so hiring your next consultant doesn't put up your reporting bill.
Simple to use
Ready-made reports that answer the common questions on day one. Nothing to install: it runs in the browser.
Your cloud or ours
We set it up in your own Microsoft cloud, or host it for you. Either way, we look after it.
Read-only by design
Soundings reads from Bullhorn and nothing else. It can't add, change or delete a record.
Your records stay yours
The AI that builds reports never sees a candidate, client or placement. It only sees the field names.
For agency launch partners
Help your founders see their business clearly.
If you help founders launch agencies, Soundings can be the reporting layer in your stack: one standard pack, set up the same way for every new agency.
- We agree a standard reporting pack with you
- Each new agency is connected during launch
- Founders get useful numbers from their first placement
- You get a consistent view across your network, if you want one
What would you ask your Bullhorn data?
Tell us about your agency and what you'd like to know. We'll show you what's possible with the data you already have, and what it would cost.